
Richard W. Baker’s
PORTFOLIO
Download my latest resume and portfolio here (password required).
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Org. Transformation
Partnering with other execs and partners to scale and optimize work-streams to deliver business goals and product greatness.
READ ABOUT ORG TRANSFORMATIONS
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Design Leadership
Leading a cross-functional team to establish key programs helps amplify the impact of design within the business, our products, and our culture.
READ ABOUT MY Leadership
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Design Execution
As an individual contributor and design lead, quality execution is paramount. I still love rolling up my sleeves, working with users, and delivering impact.
See my design work

ORG. TRANSFORMATION
Scaling and optimizing workstreams to deliver greatness
ORG TRansformation • Design leadership • Design Execution
Integrating Research in Product Lifecycle
Fuse Product & UX workstreams to build on each other, rather than compete & reframed research insights into a language Product teams understood.
Launched ProductOps
Launched tooling and teams to implement, monitor, and senthisize product usage data to make better decisions.
Quarterly Releases to for User Delight
Company-wide initiative to have fewer, more high-impact releases where they don’t impact month-end, quarter-end, or year-end processes, paired with robust user training, webinars, and documentation ahead of time.
Continuous Discovery
Launched a continous discovery program to incorporate macro and micro user insights into product roadmaps.
Accessibility
Started company-wide focus on accessibility to turn a product weakness into a competitive advantage.
Innovation Accelerator
The Innovation Accelerator vision was presented to business leaders in order to transform our approach to R&D. By merging business strategy and design thinking, we’re able to validate new innovations earlier and increase our success-to-failure ratio.
Design Thinking Program
My team and I assembled an immersive training program for all GE Transportation employees to allow individual business units, project teams, and other groups to learn the value and how-to application of the design thinking approach in their everyday projects.

DESIGN LEADERSHIP
Growing and mentoring a cross-functional team
ORG TRANSFORMATION • Design Leadership • Design Execution
Design + Agile
Fusing strategic innovation, tactical design, and agile execution to scale UX implementation in an engineering-focused organization.
Award Winning Innovation Team
Leading the vision, strategy, and execution of what would become an award-winning Innovation Lab in nine months, I assembled the Innovation Lab with three complementary parts comprised of a physical space, a digital portal and innovation process, and a cross-functional team.
UX Org. Vision
I set a design-led strategic vision for the business and evangelized User Experience throughout the organization. leading to a $2.5mm budget to build a team of 12, which quickly grew to 25+ researchers, designers, and strategists.
UX Team Process
As a team scales, it’s important to create a consistent experience for all our customers—internal and external alike. Mapping out a clear UX process provides clarity to how we work, and how other teams can integrate.
Career Development
A happy team is a growing team. I worked with my team to co-create a unique development plan framework for our design organization.This led to doubling team satisfaction numbers, and faster internal promotions.
SCAD Partner Program
We partnered with the Savannah College of Art & Design (SCAD) to explore new and creative ways to visualize decades of GPS data.
Evangelism
I worked with local and global organizations to publicize our efforts, speak about some of the challenges and insights in our industries, and find strategic partners with similar interests.

DESIGN EXECUTION
Solving hard problems through strategy, research,
&
iterative design
org transformation • Design leadership • Design Execution
Design System
Working with product leaders, engineers, and designers to build a common set of design assets and code. The resulting system enabled creators to more consistent products, faster.
Vessel Desktop
An all-day discovery and ideation session with a new internal employee from an adjacent industry of seafaring vessels resulted in this proof of concept.
Smart Automotive Terminal
I led the efforts to revolutionize the shipping ecosystem through refining the overall process, redesigning the desktop tracking system, and building a brand-new mobile inspection platform.
Pro Bono—
COPE Branding
I worked with the founder to create and execute a brand strategy that conveyed their mission to help children.