Writings

Insights from the front lines of scaling design in high-growth SaaS companies

Richard Baker 10/21/25 Richard Baker 10/21/25

AI's Biggest Impact Is Administrative

Richard Baker 9/11/25 Richard Baker 9/11/25

It’s all about relationships

This week, I had a handful of conversations, all revolving around the same theme: relationships are at the core of getting things done.

Richard Baker 9/8/25 Richard Baker 9/8/25

Frictionless user experience is the next wave of AI

Testing all these new AI tools is starting to feel like carrying around a wallet full of loyalty cards: one for coffee, one for groceries, one for gas… and none of them talk to each other. From a user’s perspective, this fragmentation is exhausting.

Richard Baker 8/26/25 Richard Baker 8/26/25

Everyone has a robot. So what?

We’re already at the point where AI won’t make a difference. Everyone will have it. The difference will be the people and teams disciplined enough to look beyond the duct tape, beyond the patchwork, and focus relentlessly on the end-to-end experience.

Richard Baker 8/21/25 Richard Baker 8/21/25

AI Should Empower People, Not Replace Them

The most successful companies will be those where people are enabled, encouraged, and rewarded for leveraging AI effectively.