Hello.
I’m Richard W. Baker.

I’m a seasoned, Chicago-based design leader & manager committed to growing design and innovation teams' influence, scale, and output to improve business results and customer experience. I fuse strategy, design, and technology to help teams solve difficult problems. I have 15 years of experience in helping enterprise organizations amplify the impact of design in their business, products, and culture.

I strive for outstanding design and flawless execution. I believe design is strategy made visible. I believe there is more to business than just profit.

I believe design is a team sport. I believe diverse perspectives translates into stronger products and a better workplace. I build teams like I build products—focusing on users and outcomes, striving for perfection by iteratively incorporating feedback.

I'm a life-long learner. I have an intellectual curiosity, with the ability to find and create meaning, bridging theory and practice to bring innovation to life.

These principles have shaped my style of leadership. They've increased my ability to build dynamic and successful cross-functional teams, and have enabled me to lead through times of growth, uncertainty, and change, building key partnerships along the way.


Currently, I’m the Global Head of User Experience & Digital Product Design for GE Transportation, leading an award-winning team of researchers, designers and strategists that fuse business strategy and design thinking to drive innovation in a 150+ year-old industry. Myself and the team curate user experience, focusing on world-class design, user-driven insights and innovative execution to win customer loyalty.

A few things I’m proud of

  • Built a passionate, diverse, and balanced creative team that fuses humanity into industrial applications (55% male, 45% female, 9 nationalities).

  • Established the design team and scaled it to 25+ across three studios, supporting a $75mm product portfolio, 5 P&Ls, and over a dozen product lines.

  • Infused design in top-level business decisions by delivering regular enterprise-wide strategies for product portfolios, aligning to long-term business vision and near-term objectives

  • Partnered with Apple to establish the first-ever high school internship program in GE, mentoring students in professional skills, design thinking, and the latest technology.

Global Head of Design


Global Design Manager, GE Transportation

UX Design Lead, GE Transportation

Lead Mobile UX Engineer, City of Jacksonville, FL

UX Designer, City of Jacksonville, FL

Web Designer & Accessibility Evangelist,
Savannah College of Art & Design

Past Roles


User Experience Award for GE Transportation’s Innovation Lab, 2017

Electronic device with rail yard graphical user interface, USD792447S1

System and method for providing an interactive asset management interface, US20150356520A1

7 GE Above & Beyond Awards, 2012–2017 
GE Outstanding Performance Award, 2014
Outstanding IT Achievement in Government, 2012
9 City of Jacksonville Spotlight Awards, 2008–2011
Mayor’s Award, 2008, 2010, 2011

Awards & Patents


“…Richard brings a unique skill set to his role as the global leader of UX for our organization. He not only has a strong strategic vision for his group, but he also has the ability to be hands-on tactically, whether it be for customer or internal-facing work. This makes him very versatile in large or small companies....”
~Wesley Mukai, Chief Technology Officer

“…Richard was a relentless advocate for software product users and for applying innovation best practices to meet those needs. Additionally, Richard built an organization of highly effective individuals who shared his qualities and effectively applied them across our business….”
~Andrew Tople, Director of Engineering

“Richard is a collaborative, accommodating leader. He has proven that he can build User Experience teams in legacy environments with an ability to balance matrix organization constraints. Each team member admires his genuine desire to mentor up and coming talent….”
~Ryan Leveille, Director of Innovation

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