case studies
Select works showcasing
business value & user delight
Digitizing the
Rail Industry
Transforming enterprise product ecosystems
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Facing rising competition, I led a strategic overhaul of GE Transportation’s core rail ecosystem, modernizing its flagship products and unifying them with a new design system that set the standard for usability, efficiency, and future innovation.
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Business Development, Engagement Scoping, Program Management & Execution, Creative Direction & Quality Control, Workshop facilitation & Synthesis, Ideation, UX Research & Interaction Design
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Three mission-critical, industry-shaping products redesigned from the ground up
Secured multiple multi-year, multi-million-dollar contracts, displacing competitors
Established a unified design system adopted across the product portfolio
Cut key feature implementation time from weeks to minutes
Set a new enterprise standard for usability, scalability, and innovation
Building & Scaling High-Performing Design OrgS
Building, scaling, & rebooting teams in different environments
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I’ve built high-performing design teams in every environment—launching a UX org from scratch at GE, scaling for hyper-growth at OpenGov, and rebooting for impact at PandaDoc—each time elevating quality, strengthening cross-functional alignment, and embedding design as a driver of business results
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Strategy, Program Execution, Talent Management, UX Research, Synthesis, Ideation, Visual Design, Validation, Evangelism
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Elevated design’s strategic influence
Built and scaled teams
Secured significant investment & ROI
Improved operational efficiency
Expanded organizational capability
Delivered measurable business value
UX Strategy
In ACTION
Driving business impact through strategic design at PandaDoc
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Through sustained executive engagement, evidence-based advocacy, and a clear design vision, we improved 24 key user journeys, raised NPS from 30 to 41, and drove double-digit gains in activation and core feature adoption.
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Strategy, Program Execution, Talent Management, UX Research, Synthesis, Ideation, Visual Design, Validation, Evangelism
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24 critical user journeys improved from ‘F’ to ‘A’ or ‘B’ out of 42 mapped
NPS increased from 30 to 41
New user activation rose by 10%
Core feature adoption up ~20%
innovation
aT Scale
Launching an award-winning innovation program in a 100-year-old company
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A transformative initiative to embed rapid innovation and user-centricity at the heart of GE Transportation’s strategy.
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Strategy, Talent Management, Synthesis, Evangelism
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Launched an award-winning Innovation Lab in nine months
Trained 100+ leaders in design thinking
Managed a $50M innovation budget
Created a culture of rapid, user-centered innovation
Product
Design In Action
Designing new products in different environments
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A collection of bite-sized case studies that walk through the journey of bringing new products to life
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Vision to Execution, Strategy, Talent Management, Facilitator, Research & Design, Synthesis, Evangelism
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OpenGov’s Mobile App: Sun Prairie, WI, reduced average inspection time from 35 minutes to just 3 minutes
PandaDoc’s Rooms: 90% of early adopters continued as paid users
Nabo: ~90% reduction in repetitive user actions, dramatically improving efficiency
Leadership principles
Shared vision. A leader’s role is to communicate a vision that aligns and inspires the team and ensures everyone understands and is committed.
My personal leadership principles, adapted from Forbes’ Five Basic Principles of Highly Effective Leadership
Positive culture. Great leaders create a culture of trust, high morale, diversity of thought, and minimal drama. When a leader can create a strong and positive culture, retention is easy. It becomes a place where people want to stay and grow.
Open communication. Clear, open communication is essential. Strong leaders set the tone by providing honest, regular feedback—and expect the same in return.
People-focused, customer-centric. Leadership is about empowering teams with clarity, confidence, and connection. By helping others grow and succeed, we foster loyalty, drive impact, and create better experiences for customers.
Happy teams create happy customers. Happy customers create a happy balance sheet.