It’s all about relationships

This week, I had a handful of conversations, all revolving around the same theme: relationships are at the core of getting things done.

When teams work well together, shared goals seem possible. Feedback lands the way it was intended. Collaboration feels lighter, faster, more natural. But when those relationships are weak or nonexistent? Even small projects feel like uphill battles.

In a moment where AI is taking center stage, it’s easy to forget that human-to-human connection still powers everything. Models can write the first draft, crunch the data, or generate the mockup. But they can’t build trust. They can’t create empathy. They can’t replace the patience, listening, and investment it takes to truly connect with another person.

Relationships are what allow tough feedback to be heard, strategy to be debated, and ambitious ideas to actually come to life.

Don’t just invest in tools, automation, or efficiency hacks. Invest in the people around you. Build stronger relationships. That’s the real force multiplier.