Planning for UX Impact in an Engineering-Focused Enterprise

Many engineering-focused enterprises have become solution driven—it's in the very nature of their work. Oftentimes it can be tricky to convince your stakeholders to use valuable time and resources on user experience.

Over the past two years, the innovation and design teams at GE Transportation have been refining their processes to enable engineering-heavy teams to capitalize on long-term strategy and short-term design-led execution through four key principles:

  • Simplify the complex

  • Work in bite-size chunks to make things manageable

  • Built-in exit ramps to ensure relevancy and quality

  • Work in full transparency

In this presentation, I walk through how user-centric design was scaled in an engineer-led enterprise of thousands mechanical, electrical, and computer engineers.


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