With AI, design is becoming less about creation—and more about curation.
The tools can generate layouts, suggest flows, write copy, even anticipate user behaviors. But they can’t yet understand nuance. They can’t empathize. They can’t sit with the friction of a user’s experience and ask, “Why does this feel off?”
That’s where the designer comes in.
Great design today isn’t about drawing rectangles or reinventing the UI wheel. It’s about deeply understanding user needs, goals, and workflows—and then curating the right experience to meet them. It’s about removing the unnecessary, sanding down the edges, and guiding the AI’s output into something cohesive, intentional, and usable.
AI might build the pieces. But we still define the puzzle.
Designers are no longer just creators.
Designers are curators.