<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.rwbaker.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1391139200853-FC9M7COUIQTT5BOM86HT/tracks5_sm.jpg</image:loc>
      <image:title>Blog</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/ais-biggest-impact-is-administrative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-21</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/its-all-about-relationships</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-11</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/frictionless-user-experience-is-the-next-wave-of-ai</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-11</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/k15c6puiquknifv3nb3wszn3kh6fv5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-27</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/ai-should-empower-people-not-replace-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-27</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/trust-is-the-user-experience-of-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-27</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/hiring-someone-with-no-domain-experience-might-be-the-smartest-hire-you-make</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/the-difference-between-surviving-and-thriving</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-26</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/leadership-principles-are-the-invisible-operating-system-behind-great-leaders</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/design-leaders-must-prioritize-time-with-customers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/becomeing-a-great-leader</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-17</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/design-is-now-about-curation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/ai-in-your-product-magic-or-transparency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/why-most-design-hiring-fails-and-how-to-fix-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/how-i-assess-a-new-design-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/read-adapt-but-dont-copy-avoiding-the-pitfalls-of-blind-implementation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/escape-the-swoop-and-poop-cycle-how-to-manage-up-like-a-pro</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/when-design-feels-like-an-upgrade-without-changing-functionality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/2d06f828-d1fa-4ac4-a4d7-5f3ccb7b8416/siri+glow+ios+18.jpg</image:loc>
      <image:title>Blog - When Design Feels Like an Upgrade (Without Changing Functionality) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/the-80-rule-that-makes-delegation-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/design-team-should-mirror-your-user-base</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2025/keep-having-those-1-on-1s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2020/change-means-progress</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2022/5-tips-to-improve-your-ux-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/links-for-week-40</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/links-for-week-35</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/boredom-generates-inspiration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/10-rules</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/56309fde-908f-40e7-a1a9-79dd0c709cc0/10+Rules+for+Students+and+Teachers.jpeg</image:loc>
      <image:title>Blog - 10 Rules - Make it stand out</image:title>
      <image:caption>Image curtesy of ArtStandardTime</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/links-for-wee-18-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/adobe-99u-conference-2019-recap</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1557875459039-DPST1JHZM9KYHD7VDAA0/IMG_0064.jpg</image:loc>
      <image:title>Blog - Adobe 99U 2019 Recap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1557873095497-C34J8LDNU5QV8OTBRIJW/IMG_4442.jpg</image:loc>
      <image:title>Blog - Adobe 99U 2019 Recap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1557872906280-EXUSERDAWYXXS5V5VY1Z/IMG_4440.jpg</image:loc>
      <image:title>Blog - Adobe 99U 2019 Recap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1557872770104-O0Y10NT42LKMP5XRGPV3/IMG_4431.jpg</image:loc>
      <image:title>Blog - Adobe 99U 2019 Recap</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1557872549242-VZROB7W2FEP9F7ENUPJ8/Brian-collins-the-knot.jpg</image:loc>
      <image:title>Blog - Adobe 99U 2019 Recap</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/links-for-week-17-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/schedule-time-to-focus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/scaling-through-quality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/have-an-opinion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/the-case-for-outputs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1550886296387-DVWBPGXFL4529NQ0HNYG/IMG_0030.JPG</image:loc>
      <image:title>Blog - The Case for Outputs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2019/student-portfolio-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2018/links-for-week-22-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2018/links-for-week-4-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2018/links-for-week-3-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2018/links-for-week-2-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2018/links-for-week-1-2018</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2018/welcome-to-the-links</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2017/how-i-run-one-on-ones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2017/types-of-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2017/no-original-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2017/contracts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2017/mini-obsession-commuter-skateboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1498278680678-07EUMUUZ1TZXF90OPDE2/image-asset.jpeg</image:loc>
      <image:title>Blog - Mini Obsession: Commuter Skateboard</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1498278637581-9E526RUNV8P726GA0JU3/image-asset.png</image:loc>
      <image:title>Blog - Mini Obsession: Commuter Skateboard</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1498278593498-3VAVNQUPGG2KKH3XDS5N/image-asset.jpeg</image:loc>
      <image:title>Blog - Mini Obsession: Commuter Skateboard</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1498278375309-W05CKJJO3QI9ZNO8RGUL/image-asset.jpeg</image:loc>
      <image:title>Blog - Mini Obsession: Commuter Skateboard</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1498278411793-D3TXFH5O8WDP0UYICQRV/globe+cruiser.jpg</image:loc>
      <image:title>Blog - Mini Obsession: Commuter Skateboard</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2017/stages-of-learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2017/startups-must-have-passion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2015/building-a-team-stop-making-all-the-decisions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2017/best-lenses-for-sony-a7-2017-edition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2014/lenses-for-the-sony-a7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2014/perils-of-a-b-testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1391271606556-03JT9S315DQ55B6PZWK7/pricechart.jpg</image:loc>
      <image:title>Blog - Perils of A/B Testing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1391271656487-AE9EGLB7E0CO0RADYFG3/billingarea.jpg</image:loc>
      <image:title>Blog - Perils of A/B Testing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2014/coffee</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/2014/starting-fresh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-13</lastmod>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Miscellaneous</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/User+Experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/AI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Conference</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Thoughts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Nonprofit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Links</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Career</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Mini+Obsession</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/category/Business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/boredom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Tim+brown</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/A%2FB+Testing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/wiki</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Telephoto</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/blog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/photos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/artificial+intelligence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/improve+UX+teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/commuting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/conflict+resolution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/portfolio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/A7</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/one-on-ones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/UX+resourcing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/A7r</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/A7s</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/design+system</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/project+management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/stakeholder+interviews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/building+UX+teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/future+of+work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/A7II</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/AI</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/mentoring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/prioritization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Passion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/inclusive+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Focus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Outputs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Lens</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/skateboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/hiring</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/student</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/team+culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Adobe+99U+2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/teaching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/multidisciplinary+teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/UX+Design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Outcomes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/life</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/productivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/laws+of+ux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Quality</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/bosses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/workshops</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Design+Leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/design+critique</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/workshop+exercise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Sony</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/innovation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/managing+up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Startups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/org+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/product</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Portrait</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/UX+process</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Scale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/startups</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Street+Photography</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/Trust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/ux+research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/opinion</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/2017</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/culture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/organization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/swoop+and+poop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/sound+design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/sketch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/blog/tag/A7III</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.rwbaker.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555610821858-4N5GZJCU2EA0XPN7NFKG/richard-baker-header.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/404</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1391139861502-BJO4H1LV158O6W3IHN0Z/brickwall_sm.jpg</image:loc>
      <image:title>404</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/design-leadership-ge-ux-team-process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555730226183-QX1UBKD1PVYPSE949T6T/UX+Process+-+full.png</image:loc>
      <image:title>UX Team Process - Full process mapping inputs &amp; outputs</image:title>
      <image:caption>The full process, mapping inputs and outputs, served as a loose checklist for the team, ensuring quality and rigor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555730257812-4QSX4O4D0F7EVEGODR7D/UX+Process+-+simple.png</image:loc>
      <image:title>UX Team Process - Simplified process</image:title>
      <image:caption>A simplified process was key for executive presentations and introducing UX to talent recruiters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555730257812-4QSX4O4D0F7EVEGODR7D/UX+Process+-+simple.png</image:loc>
      <image:title>UX Team Process - Simplified process</image:title>
      <image:caption>A simplified process was key for executive presentations and introducing UX to talent recruiters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555730226183-QX1UBKD1PVYPSE949T6T/UX+Process+-+full.png</image:loc>
      <image:title>UX Team Process - Full process mapping inputs &amp; outputs</image:title>
      <image:caption>The full process, mapping inputs and outputs, served as a loose checklist for the team, ensuring quality and rigor.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555730850675-FFIW6IYA2LCGL5F2J80K/Team+Workshop+9.jpg</image:loc>
      <image:title>UX Team Process</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/design-execution-ge-smart-automotive-terminal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555696461353-IABERV5ZQXV46BPH8SKP/Damage+-+Area+07.png</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555697220757-T4STBHBR8FHQXETXTOZS/In+Terminal+-+Shippable.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555779830369-YEZ26HKZX07JITRZUT3I/_DSC2008.jpg</image:loc>
      <image:title>Smart Automotive Terminal - Smart Automotive Terminal (SAT)</image:title>
      <image:caption>Built on GE’s Predix™ platform , SAT provides broad capabilities, including Shipment Management, Railcar Management, Case Management and Inventory Management. The result? Improved operations through optimized tactical planning, load planning, and ramp operations. Increased service quality, communications and productivity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555688384700-F9YOM673DF7QDO5Q1U5D/Future+SAT+Service+Blueprint.png</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
      <image:caption>The future service blueprint, showcasing all levels of our solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555683426947-1QHLYV12CUYJ8DAMCL6N/IMG_1037.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555688898968-XSNHMQR53PZ10QRLK6XH/IMG_4389.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
      <image:caption>Journey map notes after a ‘walk the walls’ session with stakeholders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555689425210-SD6U84Y6KTPA47TXPMBD/IMG_1068.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
      <image:caption>One of the storyboards from a co-creation workshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555683426947-1QHLYV12CUYJ8DAMCL6N/IMG_1037.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555697220757-T4STBHBR8FHQXETXTOZS/In+Terminal+-+Shippable.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555688384700-F9YOM673DF7QDO5Q1U5D/Future+SAT+Service+Blueprint.png</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
      <image:caption>The future service blueprint, showcasing all levels of our solutions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555779830369-YEZ26HKZX07JITRZUT3I/_DSC2008.jpg</image:loc>
      <image:title>Smart Automotive Terminal - Smart Automotive Terminal (SAT)</image:title>
      <image:caption>Built on GE’s Predix™ platform , SAT provides broad capabilities, including Shipment Management, Railcar Management, Case Management and Inventory Management. The result? Improved operations through optimized tactical planning, load planning, and ramp operations. Increased service quality, communications and productivity.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555684930702-XAR3O87U6KSAJZ0LU7BO/IMG_0071.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555684973436-6F5DCWU4D88AAW1JPSKB/IMG_0056.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685009252-PXH9LD23MR8L9UNCU5SG/IMG_0129.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685031279-6UK6OFKVPVOCWYWN4FYV/IMG_4252.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685053668-219267VQ471ONCF8DVVF/IMG_4311.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685074544-OA9LSIUJ47H2XG3FLXI5/IMG_7093.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685093547-2ZVHRL98782SHPZS48L1/IMG_5739.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685119235-UXQ486T33750LW33AXXG/IMG_5738.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555684663108-DI03SDJL5VTZPPH1VK9S/IMG_5749.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685147289-PUNG97WSX5MTNGB8E0DQ/IMG_1592.jpeg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685195467-CF641E3O2TFJKNH2Z1XR/IMG_1012.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685227804-SNQEUSDW7J6QSYEDUL1Y/IMG_1004.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685259911-E38THMOEHSO3X5KYJYH1/SiteMap_8.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685295045-J1RP4TEM85WW4K1BXI2J/IMG_1006.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685318400-8H1VSDR0CA06TQ0ZHKS4/IMG_1040.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685360942-O1JZW498XLE87FRTY13M/IMG_1068.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685389176-FU0EAGWRDLDFREXNECU2/IMG_1037.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685412457-41J4ADL8LO8B47RVWRSR/IMG_1047.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685444467-O3ASCCUS19PI5NC1RTIK/IMG_0984.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685478661-N28H1LB0TFHOVDWFHQAS/IMG_0166.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555685506724-M3QVEFTUUSWLNU1ICMUA/IMG_4389.JPG</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555688898968-XSNHMQR53PZ10QRLK6XH/IMG_4389.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
      <image:caption>Journey map notes after a ‘walk the walls’ session with stakeholders.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555689425210-SD6U84Y6KTPA47TXPMBD/IMG_1068.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
      <image:caption>One of the storyboards from a co-creation workshop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555696461353-IABERV5ZQXV46BPH8SKP/Damage+-+Area+07.png</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555710331529-205Q8OPYW7NNI0L9OM4I/_DSC2008_sm.jpg</image:loc>
      <image:title>Smart Automotive Terminal</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/design-at-scale-ge-innovation-accelerator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-05-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639572561-L0MC3U4MN1XGTW9N0SA6/rwbaker-ge-innovation-accelerator-digital-platform.png</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555630971264-MM30QD6XJRYPUC227V28/rwbaker-ge-innovation-accelerator-framework.png</image:loc>
      <image:title>Innovation Accelerator - Incremental success</image:title>
      <image:caption>Detailed overview</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639532765-QVNCB1VABHHY1CP3VT1R/rwbaker-ge-innovation-accelerator-Right-Problem-Right-Solution.png</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555642881373-KZPV6S0CTYVC8E36O1T9/rwbaker-ge-innovation-accelerator-physical-space.png</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639627325-FG3UI49RH0AMFPIU5MIZ/rwbaker-ge-innovation-accelerator-standardized-docs.png</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555630947369-O66OMCIPK5Z6V26Q59L4/rwbaker-ge-innovation-accelerator-framework-stadards-docs.png</image:loc>
      <image:title>Innovation Accelerator - Standardized documentation, validated over time</image:title>
      <image:caption>Stages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639627325-FG3UI49RH0AMFPIU5MIZ/rwbaker-ge-innovation-accelerator-standardized-docs.png</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555630971264-MM30QD6XJRYPUC227V28/rwbaker-ge-innovation-accelerator-framework.png</image:loc>
      <image:title>Innovation Accelerator - Incremental success</image:title>
      <image:caption>Detailed overview</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639572561-L0MC3U4MN1XGTW9N0SA6/rwbaker-ge-innovation-accelerator-digital-platform.png</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639532765-QVNCB1VABHHY1CP3VT1R/rwbaker-ge-innovation-accelerator-Right-Problem-Right-Solution.png</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555630947369-O66OMCIPK5Z6V26Q59L4/rwbaker-ge-innovation-accelerator-framework-stadards-docs.png</image:loc>
      <image:title>Innovation Accelerator - Standardized documentation, validated over time</image:title>
      <image:caption>Stages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555642881373-KZPV6S0CTYVC8E36O1T9/rwbaker-ge-innovation-accelerator-physical-space.png</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555709912296-TOWDQVCLHC3WPSPAUA71/Team+Workshop+5.jpg</image:loc>
      <image:title>Innovation Accelerator</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/design-at-scale-ge-design-system</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555731456265-HO2YLHOWIUNJN823UQPY/ge-digital-studio-design-system.jpg</image:loc>
      <image:title>Enterprise Design System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555731398559-ZVIPLVP91QJXDZVMCGUY/1_FullEcosystem.png</image:loc>
      <image:title>Enterprise Design System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555731397044-6TPZFO5NGGRMCPU2WOZU/5_MediumTracks.png</image:loc>
      <image:title>Enterprise Design System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555731396159-2275Y0X28P09FQTFI8DK/9_ExtraLow-Popup.png</image:loc>
      <image:title>Enterprise Design System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555731595080-W9VV818WO2OOTOXF4Z4F/Team+Working+-+2.jpg</image:loc>
      <image:title>Enterprise Design System</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/design-leadership-ge-ux-organization-vision</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726286861-UQ36D6DAIQSIMV7LZDL6/Pg+1.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726284021-FE211O7HX57YPPRBXZY7/Pg+2.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726284574-U60SJMHPLU59JA54LY3Z/Pg+3.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726284928-K94FJBJ1D983M8RQALNS/Pg+4.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726285412-WULFI6F449FRN4D56AJI/Pg+5.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726286468-IQZF722IYIP94BB53C4U/Pg+6.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726286760-1G81UX7LNTJDRDW0GVSE/Pg+6.1.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726287035-GXZ2CVVM3IWLMH4XWT1D/Pg+7.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726287262-ORUJXL9SPZ3OHW8JUDDZ/Pg+8.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726287313-RO1H6R0US1Y4ILHAFW1K/Pg+8.1.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726287628-0KFMVPT546YQT4X8L0ZO/Pg+9.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726287877-ZRY26UYCVYJ2EZLQ977I/Pg+11.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726287966-E8J62L6R2GPWMM0UOVWF/Pg+12.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726288212-3AT17A0DS757M7THTY9B/Pg+13.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726288300-8D9R952KJEJ3L6VN0BCC/Pg+14.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726288540-7J3NYFKUIW41DJ2N39X2/Pg+16.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726288678-MNSK8MIITLBKTYD8UUZL/Pg+17.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726288858-GS1APCCSL1UDOVSQHYL0/Pg+18.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726288922-1DS9NU9AZB4Y0W0TIL60/Pg+19.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726289466-D0COUACQ216GG3B92B2V/Pg+20.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726289428-ZI75G9O6CPZGR0VFZUPO/Pg+21.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726289660-DV991IF89314J9QV6JV2/Pg+22+-+End+Slide.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555726290344-VRVV1ULK4E9EWLB2S3N7/Pg+22.1+-+Apx+-+Design+Companies.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725389375-BF4D3GYRUOGLXBOV11K2/1.1+Intro+Slide.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725387482-GUP8XASLNZEYJYG6O8V8/1.2+Design+Comp+Advantage.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725389319-OVFI15K6H00FSQJSG5GO/1.3+Quotes.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725389610-H9R3XS69178S92ABUWLF/1.4+RIO.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725389661-Q2CN64BR2CCTLEI4J6Z7/1.5+RIO+Copy.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725389841-1ZYMBSS3LKRNPWRCGZYP/1.6+Users+Expect+It.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725392298-3WVT34ETLCECOW6WJ9T0/2.1+Section%E2%80%94Org+Alignments.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725392465-8QAFMOBX59POLH7B1WLD/2.2+Quotes+Copy.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725392674-RS7PKVMUGQCD68QN5N9T/2.3+Shift+in+Thinking.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725393258-6ZZJOJAL24QVPRKREMFV/2.4+BL+UX.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725393410-ZLTNQ4Z94VNQXYVSETXF/2.5+Digital+Studio.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725393699-2L0LMFXKRYHTXHWBM71K/2.6+Team+Shift.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725396127-NTKXUNFORULOQUUS2NR4/3.1+Section%E2%80%94Org+Alignments+Copy+2.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725394182-QAGNVA73DOEOB3GS5V0W/3.2+SAFE.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725395616-RL4AOP1U8A98LC8BTMKL/3.3+As+we+scale+teams.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725400771-WK26IYHOC0VM8O60HPLH/4.1+Section%E2%80%94Org+Alignments+Copy.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725400952-GYCNGJ23Z6NTJEZ9IURD/4.2+Locations.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555725403038-JOZ7YA2J67KM6MIPLYGB/5.1+End.png</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555729550930-Z696RO8XAFVB73K1R5ZO/Team+Workshop+5.jpg</image:loc>
      <image:title>UX Organization Vision</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/design-at-scale-executing-design-at-scale</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555707613960-6YXAQWPNIA34X03I7VSP/rwbaker-executing-design-at-scale-header.jpg</image:loc>
      <image:title>Executing Design at Scale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555713355844-TGK44RMA1CCI2S9RMXFK/process-summary.png</image:loc>
      <image:title>Executing Design at Scale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555708835112-1CYFXUE7CSUPJJWAE6YL/roadmap.png</image:loc>
      <image:title>Executing Design at Scale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555708835112-1CYFXUE7CSUPJJWAE6YL/roadmap.png</image:loc>
      <image:title>Executing Design at Scale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555713355844-TGK44RMA1CCI2S9RMXFK/process-summary.png</image:loc>
      <image:title>Executing Design at Scale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555707613960-6YXAQWPNIA34X03I7VSP/rwbaker-executing-design-at-scale-header.jpg</image:loc>
      <image:title>Executing Design at Scale</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555710544603-0RE1U0W1CRRXBX05IOG8/image-asset.jpeg</image:loc>
      <image:title>Executing Design at Scale</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/design-leadership-ge-innovation-accelerator</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555642881373-KZPV6S0CTYVC8E36O1T9/rwbaker-ge-innovation-accelerator-physical-space.png</image:loc>
      <image:title>Innovation Accelerator (migrated)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639572561-L0MC3U4MN1XGTW9N0SA6/rwbaker-ge-innovation-accelerator-digital-platform.png</image:loc>
      <image:title>Innovation Accelerator (migrated)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639532765-QVNCB1VABHHY1CP3VT1R/rwbaker-ge-innovation-accelerator-Right-Problem-Right-Solution.png</image:loc>
      <image:title>Innovation Accelerator (migrated)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639627325-FG3UI49RH0AMFPIU5MIZ/rwbaker-ge-innovation-accelerator-standardized-docs.png</image:loc>
      <image:title>Innovation Accelerator (migrated)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555709912296-TOWDQVCLHC3WPSPAUA71/Team+Workshop+5.jpg</image:loc>
      <image:title>Innovation Accelerator (migrated)</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/vessel-desktop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-06-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1560051712868-WIYEHO3MKVPDR9J63BWE/promo-image.jpg</image:loc>
      <image:title>Vessel Desktop PoC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1560048942090-1JLAZRGRTS1UNMXTI2VG/Vessel+Automation+-+Screen+1+%28Light%29.jpg</image:loc>
      <image:title>Vessel Desktop PoC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1560048943012-HROS8YWIZVN7ST4COIQE/Vessel+Automation+-+Screen+2+%28Light%29.jpg</image:loc>
      <image:title>Vessel Desktop PoC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1560048944260-YRD4DPQBKWO7MTQ48LHZ/Vessel+Automation+-+Screen+1+%28Dark%29.jpg</image:loc>
      <image:title>Vessel Desktop PoC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1560048945651-HNUYAJ9LA1PJ7CZPWAYZ/Vessel+Automation+-+Screen+2+%28Dark%29.jpg</image:loc>
      <image:title>Vessel Desktop PoC</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1560050978012-M32NVQ410YAM2BXQSVB6/image-asset.jpeg</image:loc>
      <image:title>Vessel Desktop PoC</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/design-at-scale-design-thinking-training-program</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1565098061477-NNRZSAXZUPY9P97DCPVP/7M209740.JPG</image:loc>
      <image:title>Design Thinking Program - Full process mapping inputs &amp; outputs</image:title>
      <image:caption>The full program walks teams though guided exercises to apply new learnings on the spot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1565098061477-NNRZSAXZUPY9P97DCPVP/7M209740.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1565097788968-NPD22K5MUC1U7AXVSAMQ/7M209776.JPG</image:loc>
      <image:title>Design Thinking Program</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/engineering-focused-ux</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1565887594827-Q0XJUVV06JO41EI5LJ9R/NS_NOCdispatcher.jpg</image:loc>
      <image:title>Engineering Focused UX</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/work-with-me</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/871715ea-ac68-47f4-9938-8eb5e1192388/gradient+bkg.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-08-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/95d5d2ba-c50e-4520-82ab-3205e1739718/PandaDoc+Mobile+App+Landing.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Richard W. Baker (rwbaker) • Executive Design Leader</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Richard W. Baker (rwbaker) • Executive Design Leader</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
      <image:title>Richard W. Baker (rwbaker) • Executive Design Leader</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>Richard W. Baker (rwbaker) • Executive Design Leader</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/c4caf520-4b6f-44dd-97a9-3ecc13c94df3/eradient+2.png</image:loc>
      <image:title>Richard W. Baker (rwbaker) • Executive Design Leader</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/portfolio-case-study</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/95d5d2ba-c50e-4520-82ab-3205e1739718/PandaDoc+Mobile+App+Landing.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/digitizing-rail-industry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/9732a83b-0d8d-4786-9972-fc484672c849/Image+from+Dropbox.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/fb85bd5c-4b13-45c9-9544-66e233b641b7/Default+Geographic+View+-+MP+Concept.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/45bb65ed-ea91-4098-a597-0a1f80ae6d98/IMG_6592.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/29436f8b-c212-45db-9460-8759f66fa745/2017-01-24+movement-planner-poc-revisions.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/7fff61a0-d539-4ec7-a7bf-0cca8ec24703/New+Product+Ideas.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1435d962-f5e8-4b64-9baa-f15d718a16fb/IMG_0180-2.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/e59097b8-3e8b-4c7e-a067-a6160d89137b/before2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/6ff2f999-b237-4472-96df-bb01296f1b88/Table+-+mp+concept.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/e049e40a-2727-42c4-a1b2-94fdda8a5f33/after2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/0c3a33e7-b0f2-467c-902a-35310f12ba78/before1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/2489b875-541c-4e3e-915e-04a2b4f92204/after1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/8becf22a-568e-46d9-8bfa-ec19ecced536/IMG_6031.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/6c663f6a-918b-4221-a771-3dfce21df76d/Ingate.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/a350da59-b4ed-4c63-91e3-d216754b3ef5/Filter+Objects1+Copy.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/058702e4-5d61-4f12-9a72-7e40327c602f/IMG_3418.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/75e95407-b207-46b5-b4fc-307add1ee18c/SIT+01.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/7fd1310e-200a-4569-bd80-c9a556d11da7/OASIS+13.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/b5752a3c-e5c3-4ba8-b27d-28dac9ff140a/YardVis-Landing+Copy.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/4bc0b0c4-e708-4682-87b8-a19bff7a0430/SIT+05.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/23fdc536-b6ed-4d73-a0fe-5d1421653800/SIMS+Roadmap.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/fbbfd971-df8a-4bbd-beb4-07f22798ef41/IMG_0412.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1f1e47cd-aaae-408f-bf8d-cfcde06504b3/1.2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/51c0c37d-1b75-4411-a312-daeee4788bd7/Current+SIT+Service+Blueprint.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/d7fe1283-9f9a-4e5e-8074-e7665f7e73cb/image+%281%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/9bbcf7d1-1b1f-4ee8-ab04-a7d65bf3ab35/Auto+Terminal+Shipping+Partners+May+12+2015+1.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/a0530220-05c5-4b2c-beba-a5128623cc14/Auto+Terminal+Shipping+Partners+May+12+2015+3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/181b1f0b-70ef-429a-bb55-d21da7ca76f2/Sprint+7+State+Flow.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/e0698803-ce72-4f84-a14b-bfb7d4f478ba/Damage+-+Area+07.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/b2fc0ca9-ac5a-47f3-a175-85dce41fb6ef/IMG_1592.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/aef1dc06-45bd-40cc-8eac-afa88036cd42/Screenshot+2025-08-07+at+10.30.03%E2%80%AFPM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/abf00118-79fd-47d3-890d-418979434b0d/VIN+Journey+Map.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/d279c955-03ca-49c4-b132-b541e3a908b3/Damage+-+Summary+NO+DAMAGE+Photo+Added.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/7d47e50d-e8d0-491a-ae03-251342f5343f/Future+SAT+Service+Blueprint.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/869b270f-67e6-49bb-96ca-8a289b2c05b5/Auto+Terminal+Shipping+Partners+May+12+2015+4.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/f77e1c96-23e7-4b29-90e0-4ec7c6e54a11/Auto+Terminal+Shipping+Partners+May+12+2015+2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/9de8a28b-12f1-4284-a0e0-58c607d91e8e/ASN+Update.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/22aaa14d-1cdb-4dfa-88a1-e032ee37a140/Site+Visits+IMG+5739.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/c8594ebe-8459-4f7c-bd1e-a1bee2a48f79/Site+Visits+IMG+0129.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/2461a9ce-5fda-4ac2-a68d-bfaa33fd233b/5_MediumTracks.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/e938aa9a-8afe-4f31-b004-123079886a5a/GE+Digital+Studio+Design+System.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/ad0b98f7-86f3-4214-a736-30f671e88736/9_ExtraLow-Popup.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/a2f22fe3-5693-42a7-8f75-98d6a0013c5b/Inbox+Specs.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/31ac8abe-f7d7-41ce-b611-a315439c18f4/1_FullEcosystem.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/725b23af-ea7a-4759-95cd-be57cdf07aad/Alert+Labels+%28light+and+dark%29.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/721d8b4b-50d4-4032-9d90-14b533fb28de/Alert+Message.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/b7a0d546-f1e9-43a6-aa56-f7eb287aa17e/Asset+Tracking+Inbox.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/building-scaling-high-performing-design-orgs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/84d41996-4b05-4acd-9a97-863b03cbc1a4/BL+UX.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/9a7b9497-227d-4ca2-8d51-b650fdb3accf/UX+Process.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/27649f6e-5557-4128-a7c7-b35f2d1e6c82/raci.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/2c22bb7d-b648-473b-8cbf-2c3525d2d437/Landscape+Copy+7.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/9a3d80aa-562f-4337-ac14-fe019e8a00b2/SAFE.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/46bd4746-1f2a-4880-a2a4-251db3d0670d/DSC04613.JPG</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/d481c8bb-c3fe-41ce-ba4f-f8eb16ce1b08/IMG_0127.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/d57a8619-6be2-44d4-acd2-b394f7576131/wes+headshot.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/05535b2c-8465-4219-a490-4aa0e4dd1519/IMG_0757.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/e5baa66b-16dd-4a97-8060-055afda281c6/Copy+of+Design+Observations+%2B+Plan.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/b53ab934-1bab-4d54-948d-d03de56f737a/tc.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/5940fa4c-44b8-4638-bd1c-2b4edcd3b619/Copy+of+Design+Observations+%2B+Plan-2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/8d258b96-a0fa-4f53-9ab3-2ae2870e5733/Career+Worksheet_Jan+2020_3.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/6cf90051-543f-4486-9f2c-d47f48c5105f/Screen+Shot+2022-08-09+at+4.24.51+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/2500c8ef-c52c-418a-a205-ac476861d181/TeamEnagement+Workshop.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/2da02572-a9de-4166-8f6a-bc931ca98001/Screenshot+2025-01-04+at+11.54.29%E2%80%AFAM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/794899b4-fa85-4f1e-8cf4-05ef2832cef1/Sergey+Barysiuk.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/a614acb9-985b-488c-ae4c-d99a2eca0a00/Screenshot+2025-01-04+at+11.38.19%E2%80%AFAM+copy.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/94e74765-75ed-4e79-b6ff-d5a87030279f/Crit+checklist.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/dcb8ddcd-36ec-4f3d-82b8-855c2179c3cf/2024+UX+Vision_clean.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/f6b33a0e-0ad4-46cb-9e4d-7cc465063836/Design+process.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/9e136609-ffb7-46f6-a634-ab4ec1fb9c3e/Screenshot+2025-01-02+at+12.34.52%E2%80%AFPM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/51ed3dfb-584d-4c24-9ea6-0b88eb34b94a/Mikita+Mikado.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/ux-strategy-in-action</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/ea93581e-33dd-429e-b901-985f6565caea/top+5+journeys+intro.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/68c5737f-b19c-4580-8de6-866cec3ab47c/Top+5+Journeys_05-redacted.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/ca23389b-c178-4894-9f55-cc420749c7f5/create+and+edit+a+template_sm.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/7ca466d1-1f9d-4c48-83ff-ca870da47f10/Top+5+Journeys_03-redacted.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/a7f19037-9554-40b1-a444-a787b88cc9d4/cpq_sm.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/a477f59e-acdc-4e98-a9ac-0449e3b448d3/Top+5+Journeys_01-redacted.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/3f666cd4-47ef-468c-aca1-74b8dbc379fa/create+a+doc+via+upload_sm.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/6458809b-1be9-4c42-ac56-63294096117c/mid+year+research+report-redacted.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/b1ae1438-199e-44c7-a1bd-eefed835c030/2025+Vision_7.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/64cb9f6b-de21-4d26-a464-25de97a2bf1f/setup+integration_sm.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/d9b54b83-63cc-4af0-9332-740b6c23c563/2025+Vision_64.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/fb5cd022-4004-493d-bd8d-2c47076a5b77/Journey+scoring+full+list-redacted.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/4da2389e-1ba0-44f4-8a49-96f9d6b83cf0/Presso.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/00c96742-81e9-4efd-87b8-9d781c9a6a8e/PD-before-after-1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/0373419f-7ce4-4f01-8e48-14348e6c7f96/PD-before-after-2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1b9ab23f-e34d-4bd0-b0af-1cee9fe5b86c/pd+ux+impact+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/cf7c8143-7040-456a-9536-d92abb95efac/pd+ux+impact+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/3f9dd0cf-857a-4337-b1a9-9e994cbd53ae/pd+ux+impact+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/d89a10f1-fb7e-4992-8692-1a02f1e707e2/pd+ux+impact+1.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/innovation-at-scale</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555630971264-MM30QD6XJRYPUC227V28/rwbaker-ge-innovation-accelerator-framework.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/947e32c8-0746-45f2-b1bc-5f364e298d36/Workforce+Shifting+Slides.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/0209986e-1a20-4626-b440-195aeb55721f/Workforce+Shifting.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/20f7c533-1c65-443e-b768-0d07d6b22afd/Welcome+to+IA.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555709978452-6MXTBNSBC3VB54XFJ81P/Right+Problem%2C+Right+Solution.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/e197ab02-5648-4ae8-958c-a8199ff090cf/Business+Model+Canvas+Value.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555642881373-KZPV6S0CTYVC8E36O1T9/rwbaker-ge-innovation-accelerator-physical-space.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639572561-L0MC3U4MN1XGTW9N0SA6/rwbaker-ge-innovation-accelerator-digital-platform.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/1555639627325-FG3UI49RH0AMFPIU5MIZ/rwbaker-ge-innovation-accelerator-standardized-docs.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/2547e5ff-3992-4249-909e-81a7bc56a299/IA+Crop.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/3b7e70b9-e743-4d5f-815e-a28a45081ac1/Empathize.JPG</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.rwbaker.com/product-design-in-action</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/8ebbbb33-7c7a-4c3a-a94a-149d8406ee66/nabo+in+iphone+1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/9ac62742-d824-46f5-b90f-f5a0a88bef35/nabo+in+iphone+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/bba30486-a97a-4acc-8883-dfb46fd0a092/nabo+in+iphone+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/12aab87f-1cc8-45cb-afeb-7b62f337c161/marketing+website+v1+-+desktop.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/11d3b847-520a-4e49-bdbf-c0b594946fa8/marketing+website+v1+-+mobile.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/fb540d49-e378-456f-9746-f6f265f72406/nabo+in+iphone+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/00b28322-129a-4d06-b642-4f89cbeb6bc1/PD+Rooms+1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/688352b7-dab0-4d79-83a5-e83fc734bb40/PD+Rooms+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/6b8559a9-a249-4f64-b2fe-2b1c239a2d99/OG+Mobile+1.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/fb3fd4df-61b0-487c-a6c6-14da2aba67ec/OG+Mobile+2.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/6d51bea5-5c7a-42bc-b176-288a5da08f40/OG+Mobile+3.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/fc0f7055-d911-42e1-b37c-b96c22935a8b/OG+Mobile+5.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/d5be25b0-53a0-4490-ae28-9902764c0c67/OG+Mobile+4.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52de634ee4b076a2fa3b99d3/4d18d188-4595-4ca9-bee8-fb00c4cda3ed/OG+Mobile+7.png</image:loc>
    </image:image>
  </url>
</urlset>

